privacy policy

energy brands, inc. and Coca-Cola Ltd. have created this privacy policy for all online activities conducted by vitaminwater in Canada, including but not limited to , vitaminwater advertisements and vitaminwater messages (collectively the “site” or “vitaminwater activities”). in order to demonstrate its firm commitment to privacy. the following discloses vitaminwater’s information gathering and dissemination practices for the information collected throughvitaminwater Activites. your engagement with vitaminwater Activities signifies that you agree with all terms of this policy, so please do not engage online with vitaminwater Activities if you disagree with any part of this policy.

i. collection and use of personal information by Coca-Cola Ltd.

a. personal information

we may collect personal information about you, such as your name, postal address, telephone and mobile numbers, email address(es) when you provide them to us while engaged with vitaminwater activities when you create a membership account, enter a sweepstakes, sign up for newsletters, participate in a survey, contact customer service, or otherwise interact with this site or our vitaminwater activities with a view to participating actively in our programs and/or promotions. your personal information may be used by us for all legal purposes, which may include, but are not limited to, responding to your requests, processing your transactions and for administrative purposes such as conducting contests, including processing prizing.

b. demographic information

we may also collect demographic data, such as your date of birth, gender and postal code. demographic data may be used to tailor your experience at this site, such as showing you content including special events and advertising that you might be interested in, and displaying the content according to your postal code.

on occasion, aggregate information that does not identify any particular user may be compiled and shared with subsidiaries and affiliates of our parent company, The Coca-Cola Company, strategic partners, merchants and advertisers.

c. passive collection of non-personal information

vitaminwater activities may require the use of encrypted or non-encrypted cookies. cookies are data that a web server transfers to an individual’s computer for recordkeeping purposes. cookies are an industry standard used by most web sites, and help facilitate users’ ongoing access to and use of a particular web site, for example by providing information used to deliver content specific to your interests and for other purposes, such as security and other account administrative functions, and which may track personal identifying information.

cookies do not cause damage to your computer systems or files, and only the web site that transferred a particular cookie to you can read, modify or delete such cookie. if you do not want information collected through the use of cookies, there are simple procedures in most browsers that allow you to delete existing cookies, to automatically decline cookies, or to be given the choice of declining or accepting the transfer of particular cookies to your computer. please refer to your browser instructions or help screen to learn more about these functions. you should note, however, that declining cookies may make it difficult or impossible for you to use portions of the site.

some uses of cookies in connection with the site may be under the control of unaffiliated entities that the company retains for the management of certain programs and fulfillment of specific visitor/customer requests. the company requires these entities to confine their use of cookies to the uses permitted by this policy, but the company cannot be responsible for third party uses of cookies.

the site may use so-called “pixel tags,” “web beacons,” “clear gifs” or similar means (collectively, “pixel tags”) to compile aggregate statistics about site usage and response rates. pixel tags allow us to count users who have visited certain pages of the site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. when used in html-formatted email messages, pixel tags can tell the sender whether and when the email has been opened.

we also collect “referrers” information, ip addresses and various environmental variables.

  • a “referrer” is information the web browser passes along to our web servers that references the url from which you came.
  • the “ip address” is a number used by computers on the network to identify your computer so that data can be transmitted to you.
  • “environmental variables” include, among other things, the domain from which you access the internet, the time you accessed this site, type of web browsers and operating system or platform used, the internet address of the web site you left to visit this site, the names of the pages you visit while at this site, and the internet address of the web site you then visit.

this information is collected for our internal use such as to enhance web site security, to detect broad demographic trends, to assist us in providing content tailored to your interests, and to otherwise enhance your experience on this site. this information may also be shared with third parties on an aggregate basis, where personally identifying information is removed and information is combined.

ii. disclosure of information to third parties

we may share personal information, including information that you provide on the site, with our parent company, The Coca-Cola Company, which is headquartered in the united states, and with third parties as described below for the purposes described in sections i and ii. you should also be aware that this means that we may transfer personal information to our third party service providers based in the usa, or to our us parent company, The Coca-Cola Company. we may also transfer aggregated information to affiliated entities in other countries.

a. affiliated entities

you may access a list of certain affiliated entities at:

b. strategic partners

from time to time we may enter into a special relationship with another company that is not owned by or affiliated with us to provide additional features on this site. these special relationships may include business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). any information, including personal information that you provide on one of these co-branded pages will be shared with these third party partners. by participating in activities or providing your information on these co-branded pages, you also consent to our providing your personal information to those third parties. since these third parties will use your personal information in accordance with their own privacy practices, you should check their web sites for information regarding their privacy policies.

c. service providers

we may use third party service providers to help us operate our business and this site or administer activities on our behalf, such as sending emails, order fulfillment and sweepstakes administration. we may share your information with these third parties for those limited purposes. for instance, if you participate in a sweepstakes, game, or loyalty program resulting in a prize or award, we will share personal information about you to our games and merchandise fulfillment and management agencies.

d. other disclosures

personal information of any individual user may be shared with third party companies outside the company (i) as permitted by law, (ii) in the event of a transfer of ownership, assets or a bankruptcy of the company (iii) where we determine that disclosure of specific information is necessary to comply with the request of a law enforcement or regulatory agency or other legal process, or (iv) to protect the interests or safety of the company or other visitors to this site.

e. user generated content functions

this site may enable users to submit their own content in promotions and other functions. please remember that any information you disclose in connection with a submission becomes public information and you should exercise caution when deciding to disclose your personal, financial or other information in a submission. we cannot prevent such information from being used in a manner that may violate this policy, the law, or your personal privacy and safety and is not responsible for the results of such postings.

f. sweepstakes, contests, etc.

we may operate sweepstakes, contests, raffles and similar promotions through the site that may require online registration. we typically ask you for certain personal information when you enter and, if applicable, win a sweepstakes, contest, raffle or similar promotion. we may share this personal information with third parties sponsors of such sweepstakes, contests, raffles and promotions (irrespective of whether it is hosted by us), or otherwise in accordance with the rules applicable to such sweepstakes, contest, raffle or promotion. you should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through the site, as they may contain additional important information about our or a sponsor’s use of your personal information. to the extent that the terms and conditions of such rules concerning the treatment of your personal information conflict with this policy, the terms and conditions of such rules shall control.

iii. links and third parties’ privacy practices

this site may contain links to other sites which are not operated by us or our parent company, The Coca-Cola Company. we are not responsible for the privacy practices or the content of such other web sites, including websites operated by affiliated entities. we provide such links only as a convenience, and the inclusion of a link on the site does not imply endorsement of the linked site by the company. if you provide any personal information through any such third party web site, your transaction will occur on such third party’s web site (and not on this site) and the personal information you provide will be collected by, and controlled by the privacy policy of, that third party. we recommend that you review the privacy policy of third party web sites arrived at from links on this site.

iv. security

this site has security measures in place to help protect against the loss, misuse and alteration of the personal information under its control. we employ security measures consistent with standard industry practice to help protect against public access to personal information and account activity information collected on and used by us on this site. for instance, access to our databases with personal information is logged for security purposes and access is limited to key personnel. certain specific activities are protected using a secure communications encryption technology. personal information and account activity are also protected through the use of user names and passwords. in order to help maintain the security of your information, you should protect the confidentiality of your user name and password.

v. opt-in/choice

opting-in to receive further information from us

if you choose to receive further information about our promotions, products or other programs by checking a consent box either on the site or in an e-mail we will send you such information. we may also track which parts of the site are of interest to you and occasionally send you advertising/promotional material from some of our advertising and strategic partners. we may also use your personal information for internal business purposes, such as optimizing site experiences and analyzing and managing our businesses. you may opt-in to receive certain future information or communications (see the opt-in/choice section below).

this site may provide you with the opportunity to opt-in to receive marketing communications from us. if you do not opt-in, we will not send you its promotional offers. however, regardless of your opt-in preferences, we may still at times need to send program emails for administrative reasons. if you opt into receive communications and then change your election, your opt-out preference may not be effective in certain instances where you agreed to receive brand-specific communications.

we give you convenient methods for removing your information from our database so as not to receive future communications or to close your account:

  • you may opt-out of receiving e-mail communications from us by clicking on a button found at the end of our e-mail communications that says you do not wish to receive any further e-mail communications from us;
  • you may opt-out on the account profile page;
  • you may email glacéau customer service at:

or you may send mail to the following postal address:

Coca-Cola Ltd.
website customer care
335 king street east
toronto, ontario, m5a 1l1

this site gives you several options for reviewing, correcting, updating or otherwise modifying information you have previously provided:

  • you may make changes and updates on account profile page.
  • you may email the coca-cola company customer service at:
  • you may send mail to the following postal address:

Coca-Cola Ltd.
website customer care
335 king street east
toronto, ontario, m5a 1l1

please note, changes may not be effective immediately. in each event, you must clearly indicate the information that you wish to have changed, or clearly indicate that you wish to have your personal information removed from our database. we will endeavor to comply with your request as soon as reasonably possible. note that despite any request for removal of or change to personal information, we may need to retain certain information for recordkeeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed or changed. we also reserve the right, from time to time, to re-contact former users of the site for important administrative purposes. finally, we are not responsible for informing third parties (including without limitation our third party service providers or strategic partners) with whom we have already shared your personal information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities.

vi. updates to this privacy policy

we reserve the right to make changes in this policy. in the event that we make a material change to this policy, it will be posted here and we may send you an e-mail regarding the change. we encourage you to check this page regularly since your continued use of this site following any changes to this policy will be deemed to constitute your acceptance of such change.

vii. contacting us:

if you have any questions about this policy or the practices of this site, you may contact:

Coca-Cola Ltd.
website customer care
335 king street east
toronto, ontario, m5a 1l1

telephone # 800-438-2653